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Note: CATI is a chargeable add-on. If your company has not licensed the CATI add-on then the functionality, menu items etc. will not be visible in your Forsta Plus window.
CATI is the abbreviation for Computer Assisted Telephone Interviewing. This is an integrated computer system for data collection that manages all the day-to-day activities of a telephone interviewing call center.
When telephone interviewing is conducted without computer assistance, it requires the use of printed or handwritten lists of telephone numbers, printed copies of the scripts the interviewers are to use while conducting the interviews, and forms on which the interviewers write the replies to the questions that they ask. As the results of the interviews will normally be analyzed by computer, these forms then have to be keyed into computer-readable form by a key-entry process.
CATI removes the need for that time-consuming process, and eliminates the waste of paper.
Each interviewer has a computer on their desk, with a screen to display the Survey text and instructions, a mouse, and a keyboard via which they enter commands or responses. The CATI system then collects data through electronic surveys conducted over the telephone by the interviewers. The survey routing is executed exactly as intended, and the responses will always be within the desired range. The data is stored in a database.
CATI also monitors the administration and telephony functions such as:
- Sample management.
- Quota control.
- Call disposition.
- Interviewer monitoring.
- Productivity reporting.
- Power or predictive dialing (if a dialer is used).
- Sound recording/playback (if a dialer is used).
For further information, refer to the CATI Supervisor's documentation.