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When a person agrees to be a panelist, they complete a Survey to provide their personal details and other information that the survey company (your company) may require. There could be hundreds of questions. These could include such details as where the panelist lives, whether they drive and/or own a car and if so what type, whether they have any children and if so how many, their ages, sexes, what types of schools they attend, whether they have any pets and if so what types etc. The panelist’s answers to these questions are entered into a database and later used to determine the panelist’s suitability to participate in a particular survey.
A Sample is a group of people who have been selected from a Panel to participate in a particular survey. The members of the sample will have specific characteristics that make them suitable for that survey.
Note: Under most conditions a panel has a maximum capacity of 500,000 panelists.